Do you ever feel like your phone apps make work harder? I have looked at many businesses. I see the same thing in small shops and big companies. We build…

Think about your favorite picture book. Why do you like it? It probably has big pictures and not too many words. Well, the people who give money to new businesses,…

Do you look at your follower count and feel sad? You post a nice picture or a long video. But instead of more fans, people leave. This is The Great…

Do people get lost on your website? Do they leave before they buy anything? If other business rivals are winning, it might not be your product. It might be your…

What if your favorite brand knew exactly what you wanted before you even said it? And what if a small shop could beat the biggest stores in the world just…

Let’s play a game. Think of your favorite high-end brand. Do you see a giant, flashy logo? Probably not. You likely see a specific shade of orange, a unique leather…

Let’s be real: Nobody wakes up excited to read a company’s mission statement.  If you're still leading with a paragraph about "excellence and integrity," you’re essentially invisible according to branding…

Have you ever walked down a store aisle and grabbed a product just because the box looked cool? You didn’t even read the back yet, but you already felt like…

Have you ever wondered why your favorite Bishop Arts coffee shop always seems to be packed, or why a plumber in Plano has more followers than some national brands? It…

Have you ever watched a video that made a hard topic feel easy? Or a commercial that made you smile and remember a brand for days? That is the magic…